Xerox Introduces Stunning Image Quality with New Production Press Featuring Mixed Metallics

For twenty years, digital color presses have focused on adding value to users’ print operations by offering fast turnarounds, affordable short-runs, and variable data printing. This wave of innovation is continuing with the advent of a new production press, the Xerox Iridesse™, that finally offers printers ways to incorporate mixed metallic ink in their print runs.

For printers and business owners alike, this cutting-edge technology represents the perfect way to increase revenue using these high-value assets.

Mixed metallics can help expand your capabilities and differentiate your business from the crowd. Using this revolutionary development in print applications, you can create stunning full-color designs highlighted with the glimmer of metal.

This means you can now print seals for diplomas, certificates, and other official documents; add impact to point-of-sale signage and outdoor banners, or even create metallic image overlays for photos.

With a variety of substrates and the power of metallic inks at your disposal, the only limit is your designer’s imagination.

Xerox’s New Press with Mixed Metallics

The Xerox® Iridesse™ Production Press offers stand-alone or in-house print shops the ability to add stunning metallic accents in silver or gold touches to any print job. These shimmering touches can highlight logos, bring sparkle to business identity items, and produce eye-catching point-of-sale signage and direct marketing materials.

Capabilities

With production color printing and specialty ink capabilities, the Xerox® Iridesse™ Production Press is the only printer you need. Besides offering metallic inks in gold and silver, the Iridesse™ brings you additional design options by adding white and clear dry inks alongside the brilliant color of traditional CMYK toners.

You can easily add up to two specialty dry ink stations of your choice to your complement of CMYK toners on the Iridesse™ for a total of six ink options. And, changing them is a breeze with Xerox’ EZ Swap.

The Iridesse™ also comes complete with the capacity to print on one or both sides of your chosen substrate material, so you’ll be able to add touches of metal anywhere on your design.

High Capacity

The Iridesse™ is a workhorse, with a recommended average monthly volume of 225,000 to 475,000 impressions. And, at a processing speed of 120 ppm for standard 8.5” x 11” pages, your print job will be completed in no time.

It functions with most weights of paper, from standard weight to 145 lb. cover stock. And, with two trays that hold 4,000 sheets of paper each, you won’t have to slow production for refills often. There are also two optional high-capacity feeder trays featuring two additional trays each for increased capacity for those vast jobs.

And media types? The Xerox Iridesse™ Production Press can handle a wide variety of media, including:

• Coated
• Uncoated
• Textured
• Dark
• Labels
• Business cards
• Window decals
• Durable/synthetic papers
• Greeting cards
• Tabs
• Embossed
• Polyesters
• Custom stocks

The ability to easily print on a diverse range of materials means that your design possibilities are virtually unlimited.

Stochastic and Halftone Printing

The Iridesse™ production press allows you to print in two ways for greater flexibility: halftone or stochastic.

Halftone printing, with its legion of discrete dots, will help control cost since it uses less ink than printing with continuous tones.

Stochastic printing, also called frequency modulation screening, takes the halftone process a step further by randomizing the dots for an even smoother, more realistic image.

Your Print Experts

With over 40 years of providing print expertise, Kelley Connect knows how to bring the latest, most cutting-edge metallic printing technology to your business.

With state-of-the-art machines on hand like the Xerox Iridesse™ Production Press, Kelley can help your printing business take its printing and design game—and your revenue—to the next level.

If you’re ready to see exactly what a difference our newest Xerox production press can make in your print shop, get in touch with one of our Kelley Connect consultants today.