Professional SEO Services
Search Engine Optimization (SEO) is the process of improving your website’s or web page’s visibility and ranking in a search engine’s “natural” or un-paid search. We help to improve your site’s visibility to search engines by concentrating on keyword research, technical infrastructure, and content that will meet with your specific needs.
Our company’s SEO department focuses purely on long-term, “white hat” tactics that will not be irrelevant after Google (or other search engines) change their algorithms.
We take your main business or objective and analyze the specific keywords that make the most sense to optimize your site. We always take into consideration competition, amount of searches performed, and whether or not it’s a target keyword or a broad keyword. A broad keyword may yield a high search rate, but may not generate a higher conversion rate. We can help you determine the right balance of the two, and help your site become an authority on the subjects you talk about.
After analyzing your site and goals, we create a strategic plan on exactly how your website should be laid out and which pages should be optimized for specific search terms. You may want to rank for multiple services; we can help you by making sure your site is not trying to rank only one page for many different search terms.
If you want to improve your ranking for a specific term or keyword, we will take a look at what you have, form some recommendations and make those needed changes for you.
We have a vast expertise in how search engines go about accessing various sites, and will create SEO-friendly code, which will make it easier for web crawlers to crawl and index all pages within your site.
On-site SEO Optimization
For website content to be successful in SEO, it must be consistent, authoritative, relevant, and tailored to your brand.
Not only can we help you with your on-page content, but also your code. Most of the sites we create are through WordPress, and we help to optimize many aspects of the website, including:
- Meta Title & Description
- Content Layout
- RSS Optimization
- XML Sitemaps
- H1-H3 tags
- Keyword Density (usually this means fixing over-optimized websites)
- Page Relevancy
And depending on the nature of you website and/or business, we utilize Schema.org and KML file generation.