Multi-Carrier Shipping Solutions and Benefits
If your company regularly ships items to customers, that’s a major component you can’t afford to take for granted. You need a sending strategy unique to your business or you’ll end up with bloated deadlines and unnecessary overhead.
Fortunately, it’s become easier than ever before to implement a strategy that will work best for your company’s specific needs.
Why Your Company’s Sending Strategy Is More Important Than Ever
A sound multi-carrier sending strategy has become critical for small- and mid-sized businesses to stay competitive. Large Internet retailers – chief among them, Amazon – have set the standard that just about anything a customer wants can be theirs the following day.
The “Amazon Effect” has changed expectations for companies across every industry, but the outcome is always the same – customers want less friction between themselves and their products. Of course, most small- and mid-sized businesses lack the leverage needed to negotiate more favorable shipping costs. They are often stuck feeling like they have no other option but to watch their overhead continue to steadily rise.
The Problem with a Single-Carrier Strategy
The only way to successfully navigate these changing prices is to utilize a multi-carrier strategy, so your company has some options for delivery. Shipping systems that rely on just a single carrier still make up about 85% of all parcel-shipping strategies.
Even though these strategies may be well-thought out and executed, they all suffer from the same fatal flaw: they make it a real challenge to switch from one carrier to another. This is because they need to create separate systems for each carrier, a time-consuming process that often ends in awkward results.
The contracted volumes involved can also make it cost-prohibitive to switch between carriers. Unfortunately, far too many companies see these challenges and simply revert to their single-carrier strategy, even though it means they’re spending unnecessary sums to do so. That’s usually the case even if their carrier offers volume discounts.
Choosing a Multi-Carrier Sending Solution
Electing to go with a multi-carrier sending solution gives your company the freedom to choose how best to deliver items to its customers. This guarantees your business greater savings, something that every company enjoys, but a benefit that becomes progressively more important as you scale up your operation.
Furthermore, you have the freedom to pick from all available delivery times across different carriers. You’re no longer forced to contort your shipping schedules around a single carrier’s availability. This also means your company can modify shipping times based on the needs of different customers.
Making Use of the USPS in Your Sending Strategy
When considering your company’s multi-carrier shipping strategy, don’t forget to include the United States Postal Service.
In addition to the fact that the USPS got very aggressive on the package rates for packages between 1- 40#, the USPS has a distinct advantage over the other major carriers in terms of their national reach and delivery times. USPS does coast-to-coast in 2-3 days. Other carriers are 5-7 days. Getting your product to clients faster and less expensively means you get paid faster and provide a higher level of client satisfaction. USPS also has no residential charges, no fuel surcharges, no address correction fees and other accessorial charges that other carriers implement, and delivers on Saturdays and, in some cases, Sundays.
Choosing the Right Carriers for Your Strategy
Obviously, there are other carriers to choose from besides the USPS. For example, you might need global shipping. However, for regional shipments, you wouldn’t want to use one of these carriers, as they typically charge significantly more.
If your company is stretched out across multiple locations and ships from each of them, you’ll need to find out which carriers are available in which areas. Once you have this figured out for each location, it’s fairly simple.
You just need to look at these carriers’ weight breaks and other measures, so you know which to use for different types of packages. Then, going forward, you’ll want to keep an eye on these metrics to ensure you don’t end up overpaying because of fluctuations to their pricing.
2 Solutions for Facilitating Multi-Carrier Shipping
This whole process becomes much easier if you use a multi-carrier shipping platform. It will remove all the guesswork from your strategy. In fact, it’s fair to say that one of these devices will do the majority of the work on your behalf.
Here are the two best options available:
1. SendPro SaaS based App
The SendPro App is a SaaS-based device that makes it easy to always choose the right mailing and shipping options for anything your company wants to send. Multiple users can access and process/rate shop carriers quickly for their needs, and the system uses you current carrier account number and discounts to compare for best options. Systems then generate the needed labels and set up carrier pickups. For controlling, system will also provide reports on activity by users, department, or whatever criteria you need.
2. SendPro C & P-Series
With the SendPro C & P-Series options, everything you need for shipping, mailing, and receiving is available in one simple system. This provides all the capabilities of the Send Pro App but also integrates with a postage meter so you have a central point of processing for all outbound sending. Options on the P Series can also allow you to easily log every incoming packages’ information, giving you a history of each one that has ever arrived and a chain of custody for critical and high value documents and packages.
Leverage a Sending Strategy that Creates Greater Success
Creating a sending strategy for your business is about more than just saving money. It should be seen as a long-term solution that will help your company better serve its customers and navigate future fluctuations in pricing.
If you’d like help choosing the right machine for the job or expert input on what your strategy should entail, contact Kelley Connect today. With decades of experience to our name, we understand how important these strategies are and what they require to succeed.