How to Use Signage Inside — and Outside— of Your Business in 2020
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Signage is an essential element of any smart business’ overall marketing strategy. Not only can a clever or branded sign act as a visual salesperson for your organization, it can also help reinforce the power and value of your brand — both inside and outside of your business.
While exterior signs can catch the eye of passers-by to draw attention to your brick-and-mortar location, they can also act as landmarks and advertise sales and promotions. Essentially, they are what gets the customer through your door.
Exterior signs are visible 365 days a year, 24 hours a day, giving you a lot of marketing bang for your buck. In fact, a study by FedEx confirmed that 75 percent of consumers recommended a store based solely on signage and 76 percent visited a store because of their sign.
Once inside, customers can follow clever or branded signs to locate merchandise and navigate your shop, find specials that can lead to impulse buys, or simply locate restrooms or fitting rooms. Interior signage is critical for prompting sales and improving the customer experience. It can also be essential in reinforcing your branding scheme.
Let’s look at various ways you can leverage the considerable power of signage to drive sales, increase revenue, and get your brand noticed.
How to Use Signage to Increase Your Marketing Impact
There are so many ways you can deploy signage to increase visibility and promote your business or brand. And, with advances in technology, like digital printing and wide-format printing, you can get bright, accurate colors on nearly any material.
Here are some of our favorite creative ways to use signage to boost visibility:
Floor Signs
With more people using devices that cause them to look down a great deal of the time, floor signs can have a huge marketing impact. Flat, sticker-like graphics are great for indoor floor areas, and mats can be used inside or out to draw customers through the door while keeping your floor dry and clean.
Backlit Displays
Backlit signs can provide a simple, yet powerful, way to market your brand. The use of light makes them memorable and easy to recall, giving your brand a significant edge on the competition.
Window Graphics
Need a great way to draw customers inside your store? Consider deploying high-contrast window graphics to get your message across. These striking signs have the additional benefit of providing a bit of privacy while still letting some light through the windows.
Banners and Standees
If you need to take your brand on the road for an event or you want to advertise a special promotion on the sidewalk or storefront, a banner or standee is the perfect sign to use. Made of lightweight materials printed in rich, high-impact color, these signs are perfect for special events, trade shows, or special promotions.
Point-of-Purchase Signs
You’ve gotten your customer through the door — now upsell them with a colorful point-of-purchase sign. These branded signs can help drive ancillary profits with a minimum of effort and make it easy for customers to take the next step in engaging with your brand.
Other Signs
Of course, there are a great many other ways you can use signage to increase your business’ marketing reach. These include:
- Color posters
- Murals
- Presentation boards
- Yard signs
With today’s digital printing technology, there’s no limit to how you can leverage the marketing impact of signs to increase your organization’s visibility in a crowded marketplace.
Kelley Connect – Your Print Shop Experts
With over 40 years of providing Print Services, Kelley Connect has the widest range of digital printing capabilities ready to create gorgeous, attention-getting signage for businesses.
Our team has state-of-the-art equipment like HP wide-format printers, cutting-edge inks and toners for rich color saturation, and expert design knowledge to bring you the creativity, impact, and cost-effectiveness great signage can offer your business.
If your organization needs ideas on how to use signage to increase sales and grow brand awareness, get in touch with one of Kelley Connect consultants today.
